Kalraka Dzeik is a sentient lightning storm with a following of cultists. It has much in common with a natural disaster or a plague; it starts at a single point but spreads like wildfire if given the chance. It is capable of terrible destruction, and will take heroic effort to stop, if it can be stopped at all.
A secret MLM (pyramid) company that offers eternal life, but in fact it transfers the life forces of its members to those position "above". If you get high enough, (meaning you get enough new members) you start to enjoy the benefits. Maybe a willing sacrifice is much more effective for the transfer. But no one says, that a suddenly unwilling member, threatening to tell the authorities, may not loose it involuntarily... thus start people to vanish, and aged corpses are deposited somewhere safe.